SensTea approached me and said they wanted to design a tea brand that stands out from all other teas. A brand with packaging that looks so nice you want to keep it in your home and re-use it.
Even though more and more tea brands started to pop up with more modern colourful packaging over the years, they still played with the same elements. That's why we made a different approach by introducing a minimalistic style with modern fonts and a popping colour palette.
Did you ever notice that outstanding brands are never just a logo and some pretty colors? Those vibrant brands have a concept, an idea and a vision that is translated into a virtual world. They are authentic, different and doing something that no one else does. That’s what makes them magnetic.