The make-over challenge: How do we stand out from other sustainable agencies?
Jorn was looking for a total make-over ready to take a unique place among other sustainable agencies. He was ready to stand out from the crowd and be different, showing his unique vision. Most sustainable products, services and agencies are still playing it safe, and it shows in their branding. Lots of green and brown, natural colours. Time for a different approach.
We left all these 'green branding rules' behind and created the super branding kit with colours that scream 'HERE I AM'.But we didn't stop there. We also took a playful approach in visuals and tone of voice to make delivering this serious sustainable message more fun!
Fun fact: Shortly after launching, Jorn got approached by Extreme Outdoor, a big festival in Belgium. They told him they saw his new website and that they would be a great fit to work together.
K I N D W O R D S
Yes, I made the right decision! I hired Tessa. Choosing a brand designer is a tough choice. Can they understand my vision? Are they able to come up with different directions? Can they actually deliver on all the necessary brand assets? And are they fun to work with? She delivered on every wish I had. She was genuinely interested in my story. She could quickly turn it into diverging branding routes. She designed the core branding aspects, but also all the digital assets I needed to launch. And I enjoyed every session we had together.
— Jorn Craeghs, NONO
READY TO CREATE YOUR MAGNETIC BRAND?
Did you ever notice that outstanding brands are never just a logo and some pretty colors? Those vibrant brands have a concept, an idea and a vision that is translated into a virtual world. They are authentic, different and doing something that no one else does. That’s what makes them magnetic.